Cast in dazzling lightshows high on the hulking facades of half a dozen New York City buildings, the launch of Viacom’s Witness campaign late last year was hard to miss. Normally hard-charging New Yorkers halted on sidewalks to gape at the elegant projection mappings, inspirational messages digitally stitched into the architecture high above. This three-night flume of light and motion was a sort of fireworks show announcing Viacom’s partnership with international human rights organization Witness, which equips people to use video to create change.
An Instagram campaign rigged to the #story4change tag followed, along with efforts from multiple Viacom brands to tie their top causes with Witness’ educational resources. Spike inspires Vets to commit to health and wellness. MTV and BET encourage young people to stand against race, gender and LGBT bias. VH1 continues its mission to restore music programs to public schools. CMT empowers people to pursue higher education.
Those light-struck New Yorkers were not the only ones to take notice of this campaign. The Boston College Center for Corporate Citizenship has nominated the campaign to stand alongside those of more than 60 other organizations in its Corporate Citizenship Film Festival, a central component of its Corporate Citizenship Conference in Atlanta. You can vote for Viacom’s Witness campaign here until Feb. 15. A panel of industry judges will select the 2016 winners from a pool of nine finalists and announce them at the conference from March 20 to 22.
Check out this video documenting the campaign’s launch in New York: